NEW YORK — Toys and other fun products are making it to stores in many of the largest U.S. retail chains, but they’re being sold out quickly.
We’ve reported extensively about the toys, including the first of the big wave of new line-ups announced by the online retailer Monday.
The new lineups are the latest sign that the online marketplace is poised to hit the retail giant hard this holiday season.
The company’s shares have been trending down this year, but now are trading at about $20.50.
Toy companies are still selling products, but not enough to fill the shelves of the best retailers.
A Toys ‘R’ Us store at the U.K. department store chain has seen a huge drop in orders, as well as the opening of several new stores.
It’s the first time that Toys ‘r’ Us has opened stores outside the U-S.
The retailer’s stock fell more than 5% Monday.
The stock rose $1.70, or 3%, to $19.80 in after-hours trading.
Target and Best Buy have seen their share prices rise in the past week or so as consumers buy more items and retailers have seen more competition in the holiday season, said Dan Gartman, senior vice president of consumer research at research firm Strategy Analytics.
Target stock rose more than 9% to $54.65.
Best Buy stock was up 2% to 76.25.
Amazon stock, which has gained more than 40% over the past year, is up about 8%.
Shares of the online giant rose more or less as much as 8% on Monday to $72.42.
Toy brands are not selling the toys they were expecting to sell, so the online store is taking some of the pressure off, Gartmann said.
The online retailer is still selling more toys than it is in-store.
It sells a smaller number of toys, so in-person shopping is still a huge part of the equation for the stores.
Toys, for example, are much more expensive than in-stores.
We saw it this week with the announcement of the new toys, and we saw it on Monday, too.
That was a big part of our business plan for the holiday.
We saw a lot of toy demand coming in from people looking to try to try out the toys and the toys are sold out in some of our stores.
The trend is definitely there, said Jim Gelles, chief retail officer at Toyz.
We’re seeing the best sales in the last year or so, so it’s kind of good timing for us.
Toyz stock fell 5.9% to trade at $49.87.