Uber has entered into a deal with Pizza Hut that will allow the fast-growing ride-hailing service to buy up to 50 percent of the pizza chain, according to Axios.
The deal, which Uber is still negotiating with Pizza House, is the first of its kind to occur between two of the largest pizza chains in the U.S.
The two companies have been trading in the $50 billion+ category since 2015.
Uber and Pizza Hut have been battling for market share and have been competing for customers since the early days of Uber.
“Our strategy with Uber is to be the most efficient, the most effective company, and to be able to serve as much customers as possible, both to the customer and to our partners,” said Kevin Heilbroner, vice president of global corporate strategy for Pizza Hut.
“With this transaction, we’ll be able more efficiently serve our customers, grow our business and help accelerate growth in the future.”
“Our customers deserve a world class, convenient, and reliable delivery service that can meet their needs,” Heilcroner said in a statement.
“The Pizza Hut team has led the way with innovative delivery solutions that meet customer needs, and the combined company will deliver pizza to the people of Los Angeles, California.”
Pizza Hut is the largest franchisee in the world and employs more than 1.4 million people.